I’ve always heard the phrase “jumping on the bandwagon” and sometimes wondered why they called it that. So, I decided to look it up and it seems that back in the 19th century, there were bandwagons that were used in the pre-circus parades. The members of the circus would ride on these colorful bandwagons and as they passed by, spectators would notice and join the procession. The circus promoters hoped that this would encourage the followers to actually become paying spectators of the circus itself. That is how the phrase jumping on the bandwagon got started.

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I’m willing to bet you have heard the phrase before. Something like, “You need to find the X factor that will take your business to the next level,” or maybe it was, “We have an X factor that makes our business opportunity better than any other of its kind,” or it could have been, “Such and such internet marketer has that X factor that makes him so successful.”

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