3 Deadliest Lies Being Told About Network Marketing Sales

Thursday, July 30th, 2009 at 10:19 am

again and again, when people are introduced to network marketing sales, they are told that this kind of business isn’t about sales, but its about something else . The harsh reality is that in MLM you have to make sales if you want to to make money, just as in in any other business. Below I’ll reveal 3 of the top lies being spread, and the reality behind them.

#1 “Its not selling, its sharing”. This is one of the biggest phrases being spread to brand new MLM sales distributors.

The real truth is that in network marketing sales, as in any business, at its most basic level is about exchanging value, in this situation money for products or business opportunity. The entire sharing mentality is often told to new MLMers who have a great phobia of doing real selling.

The sharing approach is really just one person relying on the relationships that they enjoy with friends and family, and the trust they have built up with them. it is used as a point of leverage to build their business and sell their MLM products or opportunity.

#2 “We are not in sales, we we are into people on making better choices”. Educational selling is a fairly well known tool in the sales and marketing business, and in network marketing sales also.

A great example of this can be seen at home depot. One thing that many people love about home depot is that they hold classes and seminars on how to conduct home repairs and projects. This is an awesome example of educational marketing at its best.

They bring in a targeted audience who wants to learn something , they teach them that one task, and then have the sale in an extremely easy way .

You can see this technique carried out many times in network marketing sales with educational sessions, webinars, conference calls. All aimed at educating individuals which makes the sale easier.

#3 “The product sells itself”. A product doesn’t sell or market themselves , people sell products, all the way. Try this as an exercise to illustrate this point . purchase a big box of the latest latest and greatest juice, top of the line, best in the market.

Now , put the box of stuff in your driveway, and put it there for a couple days.

Does the juice magically jump up and sell itself? Is there a sale made without a person actively working to market the product?

No, real individuals getting in front of targeted individuals and explaining the benefits of products or opportunity is what makes the sale, not the product itself.

I hope that talking about some of the truth in network marketing sales cleares up what the business is really about. Just like any other business , a sale must happen in order for money to be made.

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