Online Home Business Opportunity Ideas: Recruiting Without Cold Calling

Thursday, March 19th, 2009 at 1:09 pm

When you are recruiting others into your online business opportunity you need sound practical ideas that will help you pique people’s interest enough to complete the enrollment form. However, most MLM and other online business recruitment methods people practice are terrifying, outdated methods like cold calling. If you’re new to the business yourself, the last thing you want to do is pick up phone,
dial a random number, talk to someone who is wishy-washy about joining an online business opportunity ideas and try to convince them.

Most folks just don’t have the nerves or skill to do this. So how do you get others into your online business opportunity without cold calling, without having to meet random people in a coffee shop, and without having to rely on family and friends to join because we know that never works?

1. Get yourself a blog or website with presell content. You don’t actually need to leave your home to recruit others into your online home business opportunity idea; you just need some basic internet skills. Learn how use and maintain a blog and how to create a simple, low cost website. These will let you reach
masses of people who are looking for an online business opportunity.

The website that came with your business is not enough; you need your own where you can produce content in your voice that will presell others.

However, to effectively presell people you need to build a relationship with them and this can’t be done if your visitors simply come and leave. You need to a way to offer information to them in the future. This brings me to my next point.

2. Get an autoreponder to keep in touch. An autoresponder is a computer program that you can use to for email marketing. It lets you create email messages in advance and then send them out when you wish to anyone and everyone who has subscribed to your autoresponder. You can create an online newsletter called an ezine, where you would send more information about the opportunity and even about yourself to help build awareness and confidence in the online home business opportunity idea. An ezine can help to establish you as an expert.

3. Become an expert. People fail at recruiting because they refuse to acknowledge their own knowledge. Everyone has something they are good at that they can teach others. Most likely, what you are good at can be applied to your online business. Perhaps you coach a little league team; you
obviously have team building skills that help you as a coach, so why not write articles or produce videos that you can share online to help others gain confidence as a leader.

This helps to establish you as an expert that people can trust thus your recommendation of the online business opportunity holds weight. As a bigger bonus, the articles and videos you create can be used to drive traffic to your website by uploading them on article or video syndication sites.

4. Network online. Eventually, you will have to go out there and meet people and make a few calls. But for now, let’s concentrate on online methods. To recruit people into your online home business opportunity idea you need to network and one of the best ways to do this is in forums and social networking sites. I’m not talking about forums dedicated to online opportunities, there’s too much noise there; everybody is trying to offer everybody else an opportunity. It’s hard to get heard, especially if you’re new.

Instead, try places where people who would be interested in online home business opportunity ideas hang out but don’t get very much information on it. Career sites for example, are underexplored by recruiters but there’s always someone looking for more information about starting an online business or joining an online business opportunity. Build a relationship with the forum users, situate yourself as an expert and network with prospects.

Without cold calling or beating down doors you can grow leads and recruit others into your online home business opportunity idea.