Over 10 million people use Alexa.com’s tool bar which is one of the best home based business resources you can have. The fact that it’s a free plug-in may have something to do with but surfing with Alexa has a number of other benefits, especially to bloggers, internet marketers and others that use the internet to generate an income. This article highlights a few of the advantages.

1. A faster surfing experience. Because Alexa has an integrated search toolbar, you don’t have to open a new web browser to type in a search query. All those saved seconds can add up when you are trying to multitask for your home business.

2. Alexa provides the traffic rank of each site you visit. This comes in the form of Alexa’s ranking figure, which in turn comes from the information that each Alexa toolbar installed on a users machine sends back to Alexa’s server when the user is surfing such as the URL they are currently visiting. Another reason that Alexa is one of the best home based business resources.

The smaller the number the more traffic the site is receiving. Since popular websites are considered more trust worthy, this lets you see which sites to exchange links with when doing reciprocal linking, where to invest your adverting dollar, as well who your competition is.

3. The toolbar also displays links to similar sites to that of the one you are visiting. This makes researching a topic faster as well as checking out your niche competition which is one of the best home based business resources that you can have knowing your competition.

4. You can find out which sites are linking to what. If you looking to exchange links with some of your competitor’s link partners this is a good way to find out. It’s also a good way to find sites that are linking to you. If their ranking is higher than yours it can improve your search engine ranking.

5. Find contact information. If you’ve searched a site for contact information and can’t find it, check Alexa.com. The toolbar allows you to check for contact information. This is good if you want to contact the site owner directly for a link exchange, joint venture or other marketing proposal. This is one of the best home based business resources ways to help your business.

6. Track a site’s changes. By using Alexa’s “Wayback Machine” you can see how website used to look and view the changes the website owner has made to the layout and design over time. This lets you see what some of the popular web trends and whether you are keeping up. If websites have made similar changes then chances are it is worth investing in. As well you can use this tool to view if the site updates regularly. You don’t want advertise or exchange links with a static website.

7. Share your web experience. Alexa allows you to let your associates share your web browsing experience by letting you share the website you are visiting with the click of a button. This is a good way to drive traffic to some of your web pages and affiliate programs.

From a marketing standpoint Alexa.com is a great tool to have and is one of the best home based business resources around. It offers some valuable information about the sites you visit to help you decide who you want to partner with. In addition to that it also gives you an idea as to how you are performing on the web.

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